How
it all Started
Friday, October 26th, 2007
What started as an idea little more than a year ago has now grown to fruition. Miche Bag has officially launched
from it’s home base of Salt Lake City, UT, and is rapidly expanding to the rest of the nation. By the end of 2007, Miche
Corporate (that sounds scarier than it should) anticipates over 50 mall-cart locations in the United States, and over 500
by the end of 2008.
Rest easy international fans, because 2008 will
also bring international distribution to your far away shores! Plans are to bring Miche to the EU, Australia, and wherever
else there is an interest in anything Miche related. Ordering online will also continue to bring support for those in remote
locations worldwide.
If you’re new to Miche, you may be wondering
what all the hub-bub is about? Why so much attention to a hand-bag? Well, first off, Miche is no ordinary bag – it’s
a fashion revolution. In a matter of seconds you can change a purse that doesn’t quite fit your outfit into a stunning
addition, just by changing the “shell” wrapping the bag.
The
reaction to Miche bag’s by the community in Salt Lake City, UT has been astounding. People simply love it, and who’s
to blame them? Gone are the days where a fashionable hand-bag or purse collection meant thousands of dollars invested and
valuable closet space. Miche Bag has arrived, with it’s chic interchangeable “shell” covers that allow you
to take control of your wardrobe!